Sunday, August 25, 2013

Time is the Key to Success


As with any campaign, time is the great equalizer when marketing a book. Some authors have more money, more knowledge, more supporters, better publishers than others, a better brand, but we all have the same time.

I've spent the last two months filling a notebook full of blogs and book excerpts, web sites and examples...advice, advice, advice. It'll take even more time to wade through the information and choose that which has been proven successful. It would take too much time to list them all, but here are the essentials.

1. Lists - agents, publishers, fellow writers, influencers, beta readers, reviewers, readers

2. Social Media - Tweeter, Facebook, Blogs, Pinterest, and follow those names from the above lists.

3. Brand - Use social media to get my name out. Connect with those in the lists.

4. Help Thy Neighbor - Retweet, post comments to facebook and blogs, visit pinterest, support launch parties, and write reviews for those authors in List 1.

5. Blog on subjects of interest to readers.

There's a lot more that could be done, but that's all I have time for and even these must be rationed carefully--no more than two hours a day.

The most important thing is not to wait until you're at the end of the road to get started. That's too late. I've made some progress on all of the activities listed above except Pinterest and the Reader Blog but will start those up in October. Until then I'll be gleaming the information bulging in my notebook...as time permits.

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